Nike Redesign Project

I was asked to quickly build out a new layout that would engage a Nike user on a product page. While some work was done on how they got to the page. I thought I would show the UI experience.

A better immersive iteration

Choosing the right path

In the begging there were many ways to conceptualize the product these are some of the 60,000 foot views

Refining the chosen path

Tuning up the initial concept at 10,000 feet for approval forward

Experience Flows

From email to logging to completing any task, I created a flow that mirrored our business requirements. This so everyone on the team is on the same page. It’s an iterative disrupted process, however critical to success!

Interactive Flow

There are navigation flows and component flows – depending on whats needed and at what stage.

Laying out the UI, establishing typography and iconography

Nice!

Layouts

I like to work on the layout before it gets to the comp stage. In an agile fast past production cycle you should be about 80% sold on the layout in general. This is more or less the time to start tightening the composition and creating or adhering to corporate brand standards.

It’s an iterative journey…

Intuitive User Interface

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Excellent Results

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